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How to utilise events to enhance your marketing automation

April 20, 2017

For many B2B companies, hosted events and tradeshows are one of the most critical marketing activities in driving sales. Naturally I therefore often I get asked the question: “How can our marketing automation platform work for events?”

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The state of Marketing Automation in 2017

April 7, 2017

Day-by-day, the world of digital marketing can be a bit of a slog. Q1 has already passed and we’re all by now in the midst of trying to implement our 2017 marketing plans and meet those ambitious KPIs.

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Dear email marketing expert, when’s the best time to send my emails? Don’t ask me.

by Tom Oakley | Protocol Member & Guest Blogger | March 27, 2017

It’ll come as no surprise that one of the most common questions in email marketing is; “What day and time should I be sending my emails?”. Let’s be honest, we’ve all Googled it.

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We built a Marketing A.I. and it’s scary

by Justin Hall | March 15, 2017

We built a Marketing A.I. and it’s scary…

Scary good I mean. I’ve stayed schtum on the topic until now because – well because we’ve only gone ahead and actually done it. We built a marketing A.I.

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You’ve been doing customer journeys all wrong – dammit

by Justin Hall | February 8, 2017

If like moi you follow (with squinty-eyed, suspicious interest) all the chatter on all things modern marketing you would have noticed the near-hysterical levels of excitement around buyers journeys of late.

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Top 5 Marketo Hacks:

by Tom Oakley | Protocol Member & Guest Blogger | August 20, 2016

As a Marketo Certified Expert having spent more than two years getting down-and-dirty with marketing automation I’ve learned a few little crafty tips and tricks that make my life a whole lot easier.

Sure I spend most of my time knee deep in campaign emails, developing complex engagement programs, managing the lead lifecycle or the integration with CRM platforms like Salesforce.com but there are these little niggles and work-arounds that make Marketo just that little bit easier to manage.

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Marketo Spring Release Features, Hit or Miss?

by Sabrina Schulz | Senior MarTech Analyst | July 26, 2016

Marketo announced their Spring 16 Releases and as a user, surely there cannot be anything more exciting (unless it’s time for their Winter Release of course).

We gave the new features some time to be launched and rolled out, but think now is the time to provide you with a little overview.

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How we got conned by evangelical celebrity marketers (and how to cleanse thyself brother).

April 4, 2016

Picture the scene. A huge event in London, San Francisco or Berlin. An overly-enthusiastic marketing visionary takes to the stage to preach to his congregation. Daftpunk provide the thumping bass.

The crowd whoops and hollers and applauds, and promises to buy more tickets and licences and books. They hold up their branded thermo-coffee mugs and wear their lanyards (complete with flare and pin badges) like a badge of honour. They are true converts to the ways of [insert celebrity/company name here]. They are the chosen ones.

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Does marketing even matter? (and proving it does)

March 10, 2016

I mean you probably do right, hopefully your career hasn’t been a total waste of time. And you brighten the place up with your trendy tattoos, folky-electro music, beards and endless vaping.
But seriously – does marketing really matter like it thinks it does? Especially as we all obsess about proving our value, showing demonstrable ROI and whatever? Crikey do we really even make a damned difference?

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Seriously, stop obsessing about marketing ROI

February 15, 2016

It’s bad for you. Probably inflames your IBS and makes your complexion all grey and waxy – seriously just chill. Of course I fully appreciate 80% of the marketing community is telling you the exact opposite but you know, we’re not them.
Here’s why you need to tell your colleagues to dial it down a notch on ROI…

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The Top 3 Unspoken B2B Marketing Trends for 2016

January 27, 2016

Some of us (the bouncy, smiley, happy types) could argue there’s never been a better time to be a B2B marketer, others (the despondent Debbie-downers) could argue that our industry has become overwhelmingly complex, a technical, political cat-herding, eye-rolling, face-palming stress-fest.
One thing we can all hopefully agree on is the blistering pace of change we’ve all had to face (and embrace) in our little corner of the marketing world, nervously trying to keep pace with it all.

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Thought leadership and the dumbing down of society

December 1, 2015

Ever think reading all these thought leadership articles is like drinking water from a firehose? The struggle to filter out useful stuff from the noise? Ever wonder if ‘thought leadership’ is doing us more harm than good? I do.
I squint and wonder, are they really giving good honest advice? Or do they just encourage populist mainstream tat that discourages innovative and critical thinking?

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CRM 2.0 (looks like we were right in the nineties afterall)

November 19, 2015

As an industry we’re easily seduced by the promise of a shiny new technology, application or paradigm based on the heady memory of past riches and potential future fortunes for early innovators.
But is the CRM vision so different now afterall?

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Turns out big data isn’t a big thing.

October 25, 2015

So says a bunch of highly respected techie people at some of the UK’s leading companies. So we did some research on behalf of a tech company recently, part of it was us asking CTOs/VPs and other techy leaders (from various verticals) the importance of a Big Data Strategies for their business.

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Are marketers so busy storytelling that they’re forgetting to sell?

October 20, 2015

This nagging doubt keeps creeping into my conscience of late. The slight feeling of suspicion that content marketing (as button-nosed cute and smack butt sexy as it is) has moved us a little too far away from the goal at hand. Selling stuff. You know, actually selling actual stuff.

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You’ve been holding your pen wrong your entire life (AKA how take awesome notes in meetings)

October 8, 2015

Hear me out, it’s not as dumb as it sounds.

So, if like me you spend a lot of time taking notes in meetings, sketching thoughts and diagrams, doodling mildly offensive cartoons of people all day long you’ll appreciate the humble pen is still one of the most powerful tools we have.

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Top Performing B2B Content

August 11, 2015

One of the biggest challenges modern marketers face is knowing what type of content to invest in. The lure of infographics is strong whilst the temptation to author meaty whitepapers can be overwhelming, but what content really works? And more importantly, what content is the most effective for B2B marketers?

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Become a Marketing Grand Master: Five Essential Skills

July 19, 2015

I get it – your job is real tough, you’re expected to be part artist, writer, events planner and designer. One moment you’re working with photographers discussing depth of field next moment you’re knee deep in data trying to pull together an email campaign…

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